January 30, 2006

Customer Capital Corp Cuts Out The Middle Man and Doles Out The Cash

Scripting (or is that Wordpress) Dave outlines reforms for raising venture capital for Internet-based projects in this Web 2.0 era. The very APIs and specifications, like RSS, XML-RPC, SOAP, and scripting environments like PERL and PHP have truly enabled bright, technically-enabled (or at least connected) idea folks to quickly implement their mashed-up Web 2.0 ideas and demonstrate viability by gaining early-adopters (customers, or users as Dave calls them) via social networks. Turning those grassroots into the deep roots (and cash) needed to scale up those new web-based services is the point here. And getting rid of the middle man who has served a purpose to this point in history of being in the know and distributing the wealth between the monied few and the idea-rich web developers, but is being marginalized as developers speak to (blogs), market (social networks), and directly sign-up (id management, electronic payments) new customers in the Web 2.0 era. As information begins to flow more freely and is fact-checked by viral social networks, the customers are now in the know and are investors, making their choices by sharing their email addresses and contact lists...their identity.

It makes me think a bit about how the record distribution role of the recording industry continues to be marginallized by DIY recording / editting and on-line sharing / sales and the labels new business is finding new talent and marketing it (proceses that will be further marginalized as artists speak to, market to, and sell to their fans and benefactors).

Posted by outlawv at January 30, 2006 09:19 AM
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